📍 Curitiba, Paraná, Brazil

Hey, how's it going? My name is Dayan Valente, and I’m a Brazilian content specialist with over a decade of experience in digital storytelling, particularly within the gaming industry. Currently based in Curitiba, I combine a strong creative background with a passion for interactive media and music. Outside of work, I enjoy exploring a personal game library of over 900 titles across platforms like Steam and Blizzard, as well as engaging in music, travel, and coffee culture: all of which continuously inspire my creative process.

Welcome to my portfolio!

🔹 Work

<aside> 🔨 Project Management

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<aside> ♻️ Service You Offer #1

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<aside> 🎯 Service You Offer #1

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<aside> ✂️ Service You Offer #1

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<aside> ✏️ Content I specialize in developing strategic and engaging content across a variety of formats and platforms. My work includes crafting copy for blogs, social media, digital and print advertising, email marketing campaigns, and scripts for games. Always tailored to align with brand voice and audience objectives.

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<aside> 🧠 Strategy I design comprehensive strategies tailored to each project’s goals, whether digital or offline, while also considering long-term scalability and alignment with future initiatives. My approach ensures that every project serves as a foundation for sustained brand growth and consistency across channels.

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<aside> 🚀 UX Writing I analyze user data and performance metrics to refine and optimize content strategies, enhancing the overall user experience while increasing the perceived value of products or services. This approach ensures content remains relevant, persuasive, and aligned with business goals.

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<aside> 📈 Metrics Analysis I conduct in-depth analysis of website and social media metrics to identify opportunities for optimization and deliver improved performance outcomes. My goal is to translate data into actionable insights that drive engagement, strengthen brand presence, and generate measurable value for the client.

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🔹 MVPs

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🔹 Experience

<aside> <img src="attachment:722d266e-15e0-4186-b27a-55182b09a476:annexo_logo.jpg" alt="attachment:722d266e-15e0-4186-b27a-55182b09a476:annexo_logo.jpg" width="40px" /> Annexo Comunicação - 01/25-Current

• Lead content strategy, concept development, and brand positioning for clients in the retail and luxury segments, including Bigben and Bergerson;
• Create content for social media channels, websites, email marketing, landing pages, and print materials such as catalogs and brochures;
• Develop strategic branding campaigns, collaborating with creative and marketing teams to ensure consistency across all touchpoints;
• Conduct naming projects and brand voice development aligned with client objectives and market research;
• Manage content calendars, briefings, and campaign rollout for both internal and external communications. </aside>

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/4c971343-8e23-4be8-9ae4-c85dd0897764/b0391541-7859-46b6-9676-8a20eec7e9ff/nextos_logo.jpeg" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/4c971343-8e23-4be8-9ae4-c85dd0897764/b0391541-7859-46b6-9676-8a20eec7e9ff/nextos_logo.jpeg" width="40px" /> NextOS - 04/21-11/21

• Created and managed written content for the company's website, landing pages, and digital marketing materials;
• Developed blog posts focused on emerging technologies, including Artificial Intelligence and Cryptocurrency, tailored for SEO and audience engagement;
• Managed the company’s social media channels, including planning, scheduling, and publishing original content to increase visibility and engagement. </aside>

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/4c971343-8e23-4be8-9ae4-c85dd0897764/b064c0ad-6026-4799-b381-e4b59a946fdd/turtleentertainment_logo.jpeg" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/4c971343-8e23-4be8-9ae4-c85dd0897764/b064c0ad-6026-4799-b381-e4b59a946fdd/turtleentertainment_logo.jpeg" width="40px" /> ESL Brasil - 07/17-01/20

• Produced real-time content for Twitter and Facebook during major esports championships, including CS:GO, Rainbow Six Siege, and PUBG, driving audience engagement;
• Created highlight video clips featuring key plays and moments, contributing to community growth and event visibility across digital platforms. </aside>

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/4c971343-8e23-4be8-9ae4-c85dd0897764/cd8426ce-4675-4bc7-ba49-1bcf0edea7e0/1698870382350.jpeg" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/4c971343-8e23-4be8-9ae4-c85dd0897764/cd8426ce-4675-4bc7-ba49-1bcf0edea7e0/1698870382350.jpeg" width="40px" /> Globo - 10/14-06/16

• Wrote and published articles for the games section of TechTudo, covering news, reviews, and industry updates for a broad digital audience;
• Provided on-site event coverage in São Paulo, producing timely news reports and content aligned with editorial guidelines and deadlines. </aside>

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/4c971343-8e23-4be8-9ae4-c85dd0897764/1a1d5543-f453-4e9f-b4c2-b858c4dff888/1657307294417.jpeg" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/4c971343-8e23-4be8-9ae4-c85dd0897764/1a1d5543-f453-4e9f-b4c2-b858c4dff888/1657307294417.jpeg" width="40px" /> Grupo NZN - 02/14-09/14

• Produced written content for leading digital publications including Baixaki, Baixaki Jogos, TecMundo, Mega Curioso, and SuperDownloads;
• Covered a range of topics such as technology, games, science, and internet culture, tailoring content to each platform’s editorial voice and audience. </aside>

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/4c971343-8e23-4be8-9ae4-c85dd0897764/194c5648-11db-4278-828a-452bdccaff5e/level_up_latam_logo.jpeg" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/4c971343-8e23-4be8-9ae4-c85dd0897764/194c5648-11db-4278-828a-452bdccaff5e/level_up_latam_logo.jpeg" width="40px" /> Level Up! - 06/13-02/14

• Created and managed content for the company’s social media channels, including Twitter, Facebook, and Instagram, aligning with brand tone and audience goals;
• Wrote, edited, and reviewed copy for landing pages and websites, ensuring clarity, consistency, and SEO alignment. </aside>

<aside> <img src="attachment:63a1fa40-af3e-49cc-b4df-8467b52a448b:eu_-avatar_02.jpg" alt="attachment:63a1fa40-af3e-49cc-b4df-8467b52a448b:eu-_avatar_02.jpg" width="40px" /> Freelance - 01/22-12/24

• Managed influencer outreach, negotiation, and relationship building with YouTubers and content creators, leading to successful campaign execution and audience growth;
• Conducted data-driven analysis and prepared KPI performance reports to guide campaign optimization and strategic decision-making;
• Led creative planning and development of marketing strategies tailored to multiple platforms and audiences;
• Wrote and edited content for blogs, social media, paid media, websites, and mobile applications, aligning tone and messaging with brand guidelines;
• Moderated community interactions across platforms including X (Twitter), Facebook, Instagram, LinkedIn, YouTube, Discord, and Twitch;
• Localized content into multiple languages to meet the needs of international audiences and improve engagement;
• Developed and executed marketing strategies across diverse digital channels for multiple projects and target segments. </aside>

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/4c971343-8e23-4be8-9ae4-c85dd0897764/71b44e2a-f7f2-48b3-ac71-93eb0713e8da/exitlag_logo.jpeg" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/4c971343-8e23-4be8-9ae4-c85dd0897764/71b44e2a-f7f2-48b3-ac71-93eb0713e8da/exitlag_logo.jpeg" width="40px" /> ExitLag - 05/20-03/21

• Created and managed content for the company’s social media platforms, including Twitter, Facebook, and Instagram, aligned with branding and communication goals;
• Developed copy and creative concepts for online and offline advertising campaigns, ensuring consistency across digital and print materials. </aside>

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/4c971343-8e23-4be8-9ae4-c85dd0897764/4b938830-51ff-4438-a0db-2a355583f268/ctrl_365_logo.jpeg" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/4c971343-8e23-4be8-9ae4-c85dd0897764/4b938830-51ff-4438-a0db-2a355583f268/ctrl_365_logo.jpeg" width="40px" /> CTRL.365 - 11/16-06/17

• Developed written content for various platforms, including media portals, dealer pages, hotsites, and social media, tailored to each audience and format;
• Contributed to successful marketing campaigns for brands such as Lanchonete da Cidade and Acer, resulting in increased brand engagement and visibility;
• Created and maintained content for the CTRL.365 website, ensuring alignment with brand messaging and digital strategy. </aside>

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/4c971343-8e23-4be8-9ae4-c85dd0897764/f9bac74f-6f43-40bc-85fd-31d8e41a3772/ongame_logo.jpeg" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/4c971343-8e23-4be8-9ae4-c85dd0897764/f9bac74f-6f43-40bc-85fd-31d8e41a3772/ongame_logo.jpeg" width="40px" /> Ongame - 03/15-12/15

• Managed outreach, negotiation, and relationship development with over 35 influencers and YouTubers to execute targeted campaigns;
• Analyzed performance metrics and compiled KPI reports to guide strategic decisions and campaign optimization;
• Led creative planning across marketing initiatives, including campaign strategy, content direction, and tactical execution;
• Organized campaign calendars and scheduled content around events, product launches, and key marketing dates;
• Created and managed content for the company’s social media channels (Twitter, Facebook, and Instagram), maintaining consistent brand voice;
• Wrote and edited content for landing pages and websites, ensuring clarity, SEO alignment, and user engagement. </aside>

<aside> 🔨 Project Management

Brief description of this service.

</aside>

<aside> ♻️ Service You Offer #1

Brief description of this service.

</aside>

<aside> 🎯 Service You Offer #1

Brief description of this service.

</aside>

<aside> ✂️ Service You Offer #1

Brief description of this service.

</aside>

🔹 Tools

<aside> <img src="https://media-exp1.licdn.com/dms/image/C510BAQHv4TuUSVmblQ/company-logo_200_200/0/1573513777801?e=2159024400&v=beta&t=jab4Hx41IV1SHkNOGI5dunpBHr54IfMf8MJ9cEbXh5o" alt="https://media-exp1.licdn.com/dms/image/C510BAQHv4TuUSVmblQ/company-logo_200_200/0/1573513777801?e=2159024400&v=beta&t=jab4Hx41IV1SHkNOGI5dunpBHr54IfMf8MJ9cEbXh5o" width="40px" /> Notion

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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/4c971343-8e23-4be8-9ae4-c85dd0897764/eb4340b7-efec-4948-88f4-83ef1bbe3723/trello.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/4c971343-8e23-4be8-9ae4-c85dd0897764/eb4340b7-efec-4948-88f4-83ef1bbe3723/trello.png" width="40px" /> Trello

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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/4c971343-8e23-4be8-9ae4-c85dd0897764/df2bd58f-1ef3-49f3-ac4c-fd92d48720b2/Asana.jpeg" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/4c971343-8e23-4be8-9ae4-c85dd0897764/df2bd58f-1ef3-49f3-ac4c-fd92d48720b2/Asana.jpeg" width="40px" /> Asana

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